England’s absurd beer ad brings home need for regulation
The wisdom of making Euro 2024 a beer marketing bonanza should surely be questioned when alcohol deaths are still 30% above pre-pandemic levels in the UK and elsewhere.
Imagine a national football hero wreathed in heavenly light, carrying a holy relic to bless long ranks of beer cans as they emerge from a production line. “Bring it home!” The message is clear for anybody witnessing this unlikely tableau. Any true admirer of this man and supporter of the national team with which he played must procure some of these magical cans and imbibe their contents.
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