0:00
/
0:00
Preview

Interview: Making alcohol okay again — rehabilitating alcohol after Prohibition

How the alcohol industry salvaged its reputation in the aftermath of Prohibition

Also available on the Alcohol Review homepage

The US alcohol industry restarted from ruins in 1933 after 14 years of Prohibition, with the shattered reputation of its product being its biggest challenge. Yet by the end of WW2 alcohol had regained respectability. Cultural historian Professor Lisa Jacobson explains how, drawing on her new book “Intoxicatin…

Listen to this episode with a 7-day free trial

Subscribe to Alcohol Review to listen to this post and get 7 days of free access to the full post archives.